Our Story

We believe women should feel beautiful and comfortable, always. We create products with passion and integrity, guided by respect for our people and planet.

Three months after getting married, Karen and her husband, Lonnie, decided to start their own company. Driven by a passion to do things differently, they started small: their home garage was also their first office, studio, and warehouse all rolled into one. The vision was simple: clothing with an incredible fit and feeling, crafted from the best fabrics and techniques available. Their idea caught on; and in the years since, their family and company have grown. What was once a husband-and-wife team is now a full family affair: Lonnie and Karen’s two sons, Michael and Robert recently joined the brand. With their arrival, the brand has renewed its promise for constant innovation with improved sustainability, increased recycling, and state-of-the-art fabrications. Like all great things, Karen’s original vision has evolved and changed with time, but her initial promise has never wavered.